Daniel Im

Pastor + Author

Vision

A Vision to Reach 1% of a City

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Our vision is to reach 1% of Edmonton.

I know it doesn’t seem like a B.H.A.G. (big hairy audacious goal) or a W.I.G. (wildly important goal), but it’s the specific vision that God has given our church.

And reaching this vision in Edmonton—through Beulah Alliance Church—is the very thing that God broke my heart over as Christina and I were discerning our calling to move back to Edmonton. You can read about our story in these two posts:

But why Edmonton?

I used to think that Edmonton was the “Bible Belt” in Canada—if there was even such a thing—because of the number of churches and megachurches here. But when we were candidating to come back to Edmonton, God showed us otherwise. On the one hand, he showed us the spiritual dynamics that have changed (and are changing) in this city—making it a mission field. On the other hand, based on the recent Vital Signs report, it’s clear that the rapid growth and change in our city is going to necessitate an increase in healthy, multiplying, missional churches. Here are a few statistics:

  • Edmonton grew by close to 200,000 people in the last 10 years, making the city’s population 972,223
  • 53% of the city is a millennial, Gen Z, or younger—making the median age 35.7
  • 4 in 10 of Edmontonians are a visible minority—this is more than a 100% increase in the last decade

So reaching 1% of any city that’s growing and changing is actually quite a dynamic vision statement.

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What Mazda Can Teach You About Core Values

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With so many options out there, how do you choose?

I remember the first time I went grocery shopping without my parents and feeling paralyzed by all the different options for salad dressing. I only had one job—to buy salad dressing—yet I couldn’t make the decision.

Do I go for classic ranch or caesar? What about garlic caesar? And why are some cheaper than others? Raspberry vinaigrette sounds good too, but balsamic vinaigrette is the safer option.

And now with Amazon and online shopping, it’s even worse. There are over 8,000 results for “salad dressing” on Amazon!

Well, fast forward several years later, I felt the same way when shopping for a new car…

…but this time, I saw the leadership lesson underneath the surface.

Did you know that clay is still used to design cars? No, I’m not referring to a small lump of clay or Play Doh that you model into a miniature car. I’m referring to full life sized models of cars made out of clay!

Okay, to be honest, I didn’t know that clay was ever used to design cars, but it makes sense as a medium…of the past. From 1927 to the end of the 1950s, Harley Earl of General Motors used clay to design cars. But that was then! These days, car companies have 3D printers, design software, and virtual reality at their disposal, so why would they still use such an archaic method for design?

I didn’t understand why, until I came across this one particular Mazda commercial.

Now, is Mazda the only car company using clay to design their vehicles? By no means! Yet, that commercial helped me see Mazda cars as sculptures of art, rather than hunks of metal or utilitarian modes of transportation.

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How to Create a Vision Statement For Your Church

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There are no perfect church vision statements.

If you’re looking to change yours, or create one from scratch, the thought of copying another church’s vision statement has probably come across your mind.

Don’t do it!

While it’s fine to see how others have worded theirs for ideas and inspiration—whatever you do—don’t short circuit the process.

Now obviously, copying someone else’s vision statement would be easier and faster, but in this matter specifically, the process is as important as the outcome (I’ll explain why later on). And while the foundation for every church’s vision statement is built with the same building blocks of the Great Commission and the Great Commandment, the way you put them together needs to be different than the way the church down the road did theirs. This is because the vision statement for your church is for your church—it’s not for the church down the road! So your vision statement needs to be contextualized and worded into language that your church understands.

One more note about vision statements, and then I’ll get to why the process is as important as the outcome.

A great vision statement is like the kingdom of God—it’s already, but not yet.

It needs to be feel real and tangible, but not fully here, since vision is more about the future than the present. It’s more like a foretaste, than it is a full meal. Here’s how I describe it in my book, No Silver Bullets.

Vision is about the preferred future. It’s the ability to conceptualize a picture of a golden tomorrow that does not yet exist. It’s about seeing both the difficulties and possibilities so clearly that you can actually visualize a different reality than the one you can see with your eyes. Simply put, vision is about painting the dreams that God has laid on your heart for all to see. In order to discover those God-given dreams, you need to start by considering “everything to be a loss in view of the surpassing value of knowing Christ Jesus my Lord” (Phil. 3:8) so that you can stop wondering “what kind of mission God has for me,” and instead begin asking, “what kind of me God wants for His mission.”

Vision is about the preferred future. It’s the ability to conceptualize a picture of a golden tomorrow that does not yet exist.

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So how do I create a church vision statement?

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The WHY Behind Your Decisions

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Have you ever thought through the WHY behind your decisions?

In other words, why do you make the decisions you do? For example,

  • If you have a Saturday open on your schedule, do you play a round of golf with your buddies, or go to the swimming pool with your children?
  • If a meeting is cancelled, do you catch up with your email? Check social media? Or. read the news or a book?
  • When the kids go to bed, do you watch Netflix? Read a book? Work on a project? Or, talk with a friend or your spouse?

These decisions are often subconscious—they’re underneath the surface. We make them without thinking. They are our habits, our defaults, our normals, or our vices.

Many of our decisions are often subconscious—they’re underneath the surface.

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Whether you realize it or not, many of these kinds of decisions have already been made for you based on your values or principles. These are the very elements that set the status quo for us.

If this is true, wouldn’t it be worth your time to do a little introspection and uncover the why behind your decisions? Your values and principles?

A while back, I came across Amazon’s leadership principles. I like how they describe them,

Our Leadership Principles aren’t inspirational wall hanging. These Principles work hard, just like we do. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates.

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Change or Die: A Few Steps to Effectively Introduce Change

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“It takes courage to be a change leader in the church. Opposition and resistance often come frequently and fiercely. But too much is at stake to do otherwise. . . . The choice is simple: change or die.”

Thom Rainer, in his book Who Moved My Pulpit?, couldn’t be more right in his statement here. The fact is, if there’s anything constant in ministry and in life, it’s change. (I wrote an article here on Leading Change in the Church).

If there’s anything constant in ministry and in life, it’s change.

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When it comes to introducing change, your change initiative will face one of three fates:

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