Gary Vaynerchuk, the founder of VaynerMedia and a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert, does a great job challenging us to stop storytelling like it’s 2007.
Although his language is a bit crude at times, he challenges us to story tell in micro moments because times have changed. People don’t open email marketing anymore, banner click throughs are obsolete, TV advertising is useless since people just PVR everything, and billboards don’t always work since people are texting while driving.
He asserts that story telling is more about the context than it is about the content – so what is the psychology around people who use Facebook, Pinterest or Twitter? And how should that alter the way you advertise on those means? What would it look like to figure out where people’s eyes and ears are, and then develop our marketing strategy around that?
He concludes with an assertion that we need to give people value. He says, “Let’s give, give, give, then ask…You don’t need a business objective for everything.”
In light of this fascinating talk, how ought our advertising in the church change? How can we continue to give our congregants value, and help them understand that it’s value?
