millennials

If you were one of the lucky ones to buy Monopoly for Millennials for MSRP consider yourself blessed.

For the rest of us, it’s nearly 5 times the price of the classic edition of the game. And when you look it up on eBay, I think a lot of people are hoping it becomes the most wanted present this Christmas, much like Tickle Me Elmo, Hatchimals, and BB-8 in previous years.

So what is Monopoly for Millennials and why does it matter?

It’s Hasbro taking a dig at millennials. It’s them putting all the stereotypes of millennials into a box and selling it for a profit. I wonder if any millennials were even on the team creating this, or if it was just a bunch of boomers and Gen Xers?

Let’s try and list all the millennial stereotypes that we find on the box:

• The tag line is: “Forget real estate. You can’t afford it anyway”
• The Monopoly man is taking a selfie of himself
• He’s wearing a medal of participation
• He has his ear buds in
• He’s drinking expensive coffee
• There’s free parking
• The game pieces are an emoji, camera, bike, hashtag, and a pair of sunglasses
• Instead of the classic car game piece, you can choose a bike
• And apparently every millennial is a vegetarian since there’s a picture of a cow crossed out

Inside the box, instead of buying property, you can purchase experiences.

“Money doesn’t always buy a great time, but experiences, whether they’re good—or weird—last forever,” says the description on the box. So forget Boardwalk! On this version of Monopoly you get a week-long meditation retreat instead. And instead of Park Place, you can buy a 3-day music festival.

Who takes the train anyway? On this version, you can use bike share instead. And instead of staying at cheap motels, millennials apparently just live in their parent’s basement or on their friend’s couch.

And let’s not forget that avocado toast that millennials are so famous for. Or that live/work loft that all millennials envy—if they can actually afford it.

I’m a millennial

Does that surprise you? Albeit, I’m an older millennial, but I’m still a millennial—so stereotypes like these are getting pretty old. And knowing how long it takes to create a physical product and then get it out for distribution—this wasn’t someone’s side hustle. Hasbro invested a lot into this, they bet big, and it’s paying off.

[Read more…] about Monopoly for Millennials: Lessons for Boomers, Gen Xers, and Everyone Else