hustle

“You’re not big enough, smart enough, wealthy enough, strong enough, funny enough, famous enough…”

Ugh, I want to throw up—and it’s not because these messages seem to be everywhere I look. I want to throw up because they’re all true.

It’s true that others are bigger, smarter, richer, stronger, funnier, and more known than you. And it’s also true that you are bigger, smarter, richer, stronger, funnier, and more known than others. But let’s play this out to the end.

Even if you do reach the top and beat out everyone else around you—whatever that looks like—the clouds will eventually clear, only to uncover the fact that there are even higher mountains to climb. And at what loss or expense will you have done this? Only to realize that the success that you apparently achieved is like vapor or a vanishing mist?

It.never.ends.

And by “it,” I’m referring to this game of comparison that we always seem to be caught up in. The rat race. And this pursuit for contentment in the very things that never seem to satisfy.

Just consider these words from a famous comedian and actor that seemed to have it all,

(This is from episode 43 of the IMbetween Podcast that I co-host with my wife.)

Wow. I guess Jim Carrey is finished playing games. I wonder if he’s tired of his mask and God persona.

I was recently interviewed on writing in my thirties and what it takes to get published.

Now if this is something you’re aspiring toward, you’ve likely come across the term, “platform.”

These days, it seems like everywhere you turn, you hear about platform this and platform that. Michael Hyatt even wrote a book on platforms to bring clarity to the concept and help you build one.

And it’s true. Without a platform, you won’t get published. But I believe that an over emphasis on building your platform is actually worse than not getting published at all. I’d rather you stay in obscurity than lose your soul to the very thing that brought the devil down.

Here’s where we get it wrong.

Your platform is not for you. Yes, you definitely need a platform to get published these days, since without one, it’s nearly impossible to break through all the noise and get your message out. But your platform is ultimately not for you.

In addition, no one else is going to build it for you. There’s no such thing as an overnight success or a silver bullet in life, just as I wrote about in my previous book. Others will help—in fact, you need others to help you—but you still need to grind, hustle, and put the work into building a platform.

And once you’ve built something to stand on, you need to keep on working at building it.

But here’s where we get it wrong. If you think the purpose of your platform is for you, then you’re wrong. Yes, you need to stand on it, but it’s not so that others will look at you and lift you up. It’s so that you can help others up onto your platform, in order to help launch them up higher, further, and faster.

If others are looking up at you as the hero and as the blessed one, you’ve got it all wrong. And you need to be careful because pride comes before the fall. However, if others are looking up at you as the guide, since you’re helping them up onto your platform, you will experience one of the greatest joys of life—that of being a blessing.

Here’s my point.

In everything you do, whether it’s writing, speaking, teaching, coaching, parenting, or helping, make sure you’re doing it to serve, rather than to be served (Matthew 20:28). Don’t let the platform change you, and don’t abandon everyone you trust, love, and care about—especially if God so chooses to amplify your platform.

In other words, don’t chase the platform. Because if you do, you’ll lose your soul and eventually everyone around you.