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Daniel Im

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What To Do With The Consumers in Your Church

November 19, 2025 By Daniel Im

What do you do with the consumers in your church?

Do you challenge them? Appease them? Or abandon them?

Here’s a video teaching that I did on this topic from my book, The Discipleship Opportunity: Leading a Great-Commission Church in a Post-Everything World.

If you would like to dig deeper into this topic, check out chapter 6 of The Discipleship Opportunity, where I unpack—not only what we can do with the consumers in our churches—but how we can preach and speak to them too.

Our Focus for the Next 50 Years

September 5, 2022 By Daniel Im

If you could focus on something for the next 50 years—and give all of your best thought, focus, resources, and energy toward that one thing—what would it be?

If, as a church, we could focus on something or some thing(s) for the next 50 years, what would make the greatest difference? And when Jesus taught us to pray, “May your kingdom come and your will be done on earth as it is in heaven,” what efforts do you think he had in mind?

Recently, Timothy Keller wrote a series of four articles that are a must-read for every Christian pastor and leader on The Decline and Renewal of the American Church:

  1. The Decline of the Mainline
  2. The Decline of Evangelicalism
  3. The Path to Renewal
  4. The Strategy for Renewal

I urge you to take the time to read all four. It will probably take a good hour to read and process all of them, but it’ll be worth your time. Keller is a gift to the church.

Now when it comes to that something or those some thing(s) to focus on for the next 50 years, here are a list of eight projects that Keller is inviting us to consider. The following are his words, not mine from his fourth article:


The Projects of Renewal

This project list is not final. God will lead the leaders to his will for them. And this list which I put forward for consideration was given in the third article. For reader convenience here it is again with somewhat fuller descriptions.

  1. Church planting and renewal. We need to double the number of new church plants in the U.S. from the current 3-4,000 to 6-8,000 annually. Current models of church planting need to be changed. First, because they are both too under-resourced among poor and working-class populations and done too expensively in the more advantaged populations. Church planters, in general, will need (a) far more coaching and support, (b) far more training and education delivered to them as they minister, and (c) more institutional support for an evangelistic model that grows through conversion rather than a marketing model that grows through marketing and transfer.
  2. ‘Counter-Catechesis’ discipleship. Christian education, in general, needs to be massively redone. We must not merely explain Christian doctrine to children, youth, and adults, but use Christian doctrine to subvert the baseline cultural narratives to which believers are exposed in powerful ways every day. We should distribute this material widely to all, disrupting existing channels, flooding society, as it were, with the material as well as directly incorporating it into local churches.
  3. Post-Christian Evangelism. The Christian church in the West faces the first post-Christian, deeply secular culture in history. It has not yet developed a way to do evangelism with the secular and the “nones” that really gains traction and sees many people regularly coming to faith. This project is to develop both content and means for such evangelism. The means will entail a mobilization of lay people in evangelism, as in the early church. The content will show how to demonstrate to deeply skeptical people that Christianity is respectable, desirable, and believable (cf. Blaise Pascal’s Pensée 187).
  4. A Justice Network. We must create a network—at least one trans-denominational ministry or maybe a network of networks—that organizes Christians and churches in communities to both help various needy populations and also to work for a more just and fair social order at the local level. Only relatively large congregations can mount effective ministries to address social problems. A network will provide any church and every church in a locale multiple ways to be involved in visible-to-the-world ways and means for tackling the most acute and chronic injustices and social issues in a community or region.
  5. A Faith-work Network. We must create a network (or, again, a network of new and existing ministries) that organizes and equips Christians for ‘faithful presence’ in their vocations, [19] to help them serve the common good through integrating their faith with their work. The network will help churches disciple people for their public life so Christians neither seal their faith off from their work, nor infiltrate vocational fields for domination.
  6. The “Christian mind” project. Evangelicalism has a strongly anti-intellectual cast to it that must be overcome without losing its appeal to the majority of the population. The goals include increasing the number of Christians on faculties, forging a robust intellectual culture for orthodox Protestantism, and increasing the number of Christian public intellectuals. This will not only entail promoting believers into the existing intellectual and cultural economy of basically (a) largely progressive universities and (b) largely conservative think tanks. It will also mean creating some kind of alternate cultural economy for scholarship and intellectual work.
  7. A new leadership pipeline. We must not only renew, re-create, expand, and greatly strengthen youth ministry and campus ministries across the country, but we must link these (more tightly than in the past) with local churches and denominations, ministry/theological training centers, colleges, and seminaries—forming coherent yet highly diverse and flexible pathways for leadership development (e.g. conversion, then student leadership, then internships, then staff positions and other leadership positions). The purpose is to produce increasing numbers of well-equipped Christian leaders.
  8. Behind all these seven projects is an eighth ‘meta’ project. Call it Christian philanthropy. We cannot renew the church or be of any help to society without strong financial undergirding. That will require a change in how Christians give and steward their wealth such that it will release far more money for ministry than has been available.

Is God calling you to focus on one of these eight? If you could focus on something for the next 50 years—and give all of your best thought, focus, resources, and energy toward that one thing—what would it be?

What COVID-19 is Revealing about Your Church

September 1, 2020 By Daniel Im

Have you ever noticed that one of your arms is stronger than the other?

I find that most days, this goes unnoticed—it doesn’t matter if I’m lifting a box that came from Amazon, or setting up tables and chairs for an event. It’s only when I’m lifting weights at the gym—or these days in my makeshift home gym—that I recognize just how much my right arm is stronger than my left.

It’s not immediate though. I don’t necessarily notice it when I start bench pressing. It’s only when I get to my third or fourth set of reps that I start realizing the imbalance because the bar starts dipping slightly lower on my left side.

Let’s think about this for a moment.

Why do you think this is happening? Is it that my left arm suddenly got weaker? And that the weight lifting caused my muscles to deteriorate?

Or, is it that my left arm was already weaker from the outset? And when pressed, put under pressure, and tested, the true strength and health of my arm was simply revealed?

Friends, this global pandemic has not only pressed us to our limits, pressured us beyond our point of comfort, and tested us in ways that we never thought we could handle, but it’s also done the same to the church.

The church is being pressed. The church is being put under pressure. And the church is being tested.

Global pandemic or not, the church has always been a body of believers that are both scattered and gathered. We are called to scatter and share the good news of Jesus making disciples of all nations (Matt 28:18-20), but we are also called to gather regularly and be of an encouragement to one another (Hebrews 10:25). We are called to scatter and gather. Scatter and gather.

[Read more…] about What COVID-19 is Revealing about Your Church

The Experience Economy and the Church

September 25, 2018 By Daniel Im

When was the last time you bought a mattress?

Did you walk around a showroom and awkwardly lie down on several of them? Did you close your eyes, try to get comfortable, and imagine what it would be like to sleep on it day after day? Did you then pay too much, and wait too long for it to be delivered to your house?

No wonder the mattress industry was ripe for disruption. In the same way that Amazon disrupted brick and mortar retail, Uber disrupted the Taxi industry, and smart phones disrupted camera, calculator, and flashlight sales, Casper has done the same for mattresses.

Casper, an online mattress retailer, has been so effective at upending a $29 Billion industry, that other companies have quickly followed suit. And just last month, they took things to the next level by building their first brick and mortar store—except, at this one, you can’t buy a mattress.

You buy a nap instead.

Instead of designing their store like other mattress retailers, such as Mattress Firm, The Brick, or Ikea, they decided to create an experience, where the mattress was secondary. It’s called the Dreamery in New York City. Here’s how they describe it on their website,

At Casper, we want everyone to sleep better and live better. So we created The Dreamery, a magical place in NYC where you can rest and recharge whenever you want. Because when you snooze, you win.

Here’s how it works:

  1. Book a nap session: Choose a 45-minute time slot whenever you could use a boost. Walk-ins are welcome, too.
  2. Get some rest: Wind down in the lounge, change into pj’s, and lie down in your own Casper Nook—a perfectly private, quiet pod with an outrageously comfortable bed.
  3. Feel recharged: Embrace your post-nap pep. Freshen up and enjoy a coffee before taking on the rest of your day (or night).[i]

Do you see how the mattress is peripheral to the whole experience? The point is the nap, not the mattress. But what’s genius about this strategy is that they’re actually creating the ideal conditions for customers to fall in love with their mattresses, without having to box it up and ship it back to them if they’re not satisfied.

[Read more…] about The Experience Economy and the Church

AI, Google Assistant, Robotics, the Church, and Your Faith

May 15, 2018 By Daniel Im

Are you paying attention to the rapid advancements in AI?

We often joke that Siri, Alexa, or Google are listening into our conversations to gather data and serve us up with targeted advertisements, but they know better and would obviously never admit to that (ask any one of those assistants if they’re spying on you to see what they say). So if they aren’t, then why does the internet increasingly feel personal and up in our business?

AI, or artificial intelligence

Recently, Google stunned the tech world (and everyone else) with their new Assistant. You can watch it in action here, but here’s basically what they showcased: the ability to call a human being and have it intelligently make an appointment for you!

Can you believe that? That wasn’t a human making the appointment for you!

Have you heard of Move 37?

A couple years ago, Lee Sedol and AlphaGo faced off in a historic Go match where the 37th move made history. If you’re not familiar with Go, it’s “an abstract strategy board game for two players, in which the aim is to surround more territory than the opponent.”[1] It was invented over 2500 years ago in China and is exponentially more complex than chess (fun fact: it’s one of the few games that I’ve yet to beat my dad in).

This match was partly so historical, not just because one of the world’s best Go players (Lee Sedol) lost, but because he lost to a bot. Okay, maybe “bot” isn’t the right word to describe AlphaGo, but the fact of the matter is that AlphaGo is not a human—it is an artificially intelligent machine designed by DeepMind, a London AI lab owned by Google.

[Read more…] about AI, Google Assistant, Robotics, the Church, and Your Faith

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