Daniel Im

Pastor + Author

Life

Stop Chasing the Platform

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“You’re not big enough, smart enough, wealthy enough, strong enough, funny enough, famous enough…”

Ugh, I want to throw up—and it’s not because these messages seem to be everywhere I look. I want to throw up because they’re all true.

It’s true that others are bigger, smarter, richer, stronger, funnier, and more known than you. And it’s also true that you are bigger, smarter, richer, stronger, funnier, and more known than others. But let’s play this out to the end.

Even if you do reach the top and beat out everyone else around you—whatever that looks like—the clouds will eventually clear, only to uncover the fact that there are even higher mountains to climb. And at what loss or expense will you have done this? Only to realize that the success that you apparently achieved is like vapor or a vanishing mist?

Success is like vapor or a vanishing mist. It’s there, but impossible to grasp.

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It.never.ends.

And by “it,” I’m referring to this game of comparison that we always seem to be caught up in. The rat race. And this pursuit for contentment in the very things that never seem to satisfy.

Just consider these words from a famous comedian and actor that seemed to have it all,

I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.

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(This is from episode 43 of the IMbetween Podcast that I co-host with my wife.)

Wow. I guess Jim Carrey is finished playing games. I wonder if he’s tired of his mask and God persona.

I was recently interviewed on writing in my thirties and what it takes to get published.

Now if this is something you’re aspiring toward, you’ve likely come across the term, “platform.”

These days, it seems like everywhere you turn, you hear about platform this and platform that. Michael Hyatt even wrote a book on platforms to bring clarity to the concept and help you build one.

And it’s true. Without a platform, you won’t get published. But I believe that an over emphasis on building your platform is actually worse than not getting published at all. I’d rather you stay in obscurity than lose your soul to the very thing that brought the devil down.

Better to stay in obscurity than lose your soul to the very thing that brought the devil down.

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Here’s where we get it wrong.

Your platform is not for you. Yes, you definitely need a platform to get published these days, since without one, it’s nearly impossible to break through all the noise and get your message out. But your platform is ultimately not for you.

Your platform is ultimately not for you.

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In addition, no one else is going to build it for you. There’s no such thing as an overnight success or a silver bullet in life, just as I wrote about in my previous book. Others will help—in fact, you need others to help you—but you still need to grind, hustle, and put the work into building a platform.

And once you’ve built something to stand on, you need to keep on working at building it.

But here’s where we get it wrong. If you think the purpose of your platform is for you, then you’re wrong. Yes, you need to stand on it, but it’s not so that others will look at you and lift you up. It’s so that you can help others up onto your platform, in order to help launch them up higher, further, and faster.

If others are looking up at you as the hero and as the blessed one, you’ve got it all wrong. And you need to be careful because pride comes before the fall. However, if others are looking up at you as the guide, since you’re helping them up onto your platform, you will experience one of the greatest joys of life—that of being a blessing.

Here’s my point.

In everything you do, whether it’s writing, speaking, teaching, coaching, parenting, or helping, make sure you’re doing it to serve, rather than to be served (Matthew 20:28). Don’t let the platform change you, and don’t abandon everyone you trust, love, and care about—especially if God so chooses to amplify your platform.

In other words, don’t chase the platform. Because if you do, you’ll lose your soul and eventually everyone around you.

Don’t chase the platform.

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Monopoly for Millennials: Lessons for Boomers, Gen Xers, and Everyone Else

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(C) Hannah Yoest / The Weekly Standard

If you were one of the lucky ones to buy Monopoly for Millennials for MSRP consider yourself blessed.

For the rest of us, it’s nearly 5 times the price of the classic edition of the game. And when you look it up on eBay, I think a lot of people are hoping it becomes the most wanted present this Christmas, much like Tickle Me Elmo, Hatchimals, and BB-8 in previous years.

So what is Monopoly for Millennials and why does it matter?

It’s Hasbro taking a dig at millennials. It’s them putting all the stereotypes of millennials into a box and selling it for a profit. I wonder if any millennials were even on the team creating this, or if it was just a bunch of boomers and Gen Xers?

Let’s try and list all the millennial stereotypes that we find on the box:

  • The tag line is: “Forget real estate. You can’t afford it anyway”
  • The Monopoly man is taking a selfie of himself
  • He’s wearing a medal of participation
  • He has his ear buds in
  • He’s drinking expensive coffee
  • There’s free parking
  • The game pieces are an emoji, camera, bike, hashtag, and a pair of sunglasses
  • Instead of the classic car game piece, you can choose a bike
  • And apparently every millennial is a vegetarian since there’s a picture of a cow crossed out

Inside the box, instead of buying property, you can purchase experiences.

“Money doesn’t always buy a great time, but experiences, whether they’re good—or weird—last forever,” says the description on the box. So forget Boardwalk! On this version of Monopoly you get a week-long meditation retreat instead. And instead of Park Place, you can buy a 3-day music festival.

Who takes the train anyway? On this version, you can use bike share instead. And instead of staying at cheap motels, millennials apparently just live in their parent’s basement or on their friend’s couch.

And let’s not forget that avocado toast that millennials are so famous for. Or that live/work loft that all millennials envy—if they can actually afford it.

I’m a millennial

Does that surprise you? Albeit, I’m an older millennial, but I’m still a millennial—so stereotypes like these are getting pretty old. And knowing how long it takes to create a physical product and then get it out for distribution—this wasn’t someone’s side hustle. Hasbro invested a lot into this, they bet big, and it’s paying off.

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Dealing with Conflict: Boxing Gloves or Broom?

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Conflict is inevitable—in marriage, with your children, at work, and pretty much in all arenas of life.

How do you deal with it when it comes? Do you pick up your boxing gloves or a broom?

On the one hand, if you deal with conflict by picking up your boxing gloves, then you likely face it head on, talk it out, and push through to a resolution—no matter how inconvenient it might be, or how awkward it is to those around you.

On the other hand, if you deal with conflict by picking up your broom, then you might walk out, ignore it, pretend it never happened, change the subject, or tell yourself that it’s not that big of a deal and to stop acting like a baby.

When it comes to conflict, do you pick up your boxing gloves or a broom?

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So how do you deal with conflict when it comes? And have you ever wondered why you deal it with the way you do?

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The Experience Economy and the Church

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When was the last time you bought a mattress?

Did you walk around a showroom and awkwardly lie down on several of them? Did you close your eyes, try to get comfortable, and imagine what it would be like to sleep on it day after day? Did you then pay too much, and wait too long for it to be delivered to your house?

No wonder the mattress industry was ripe for disruption. In the same way that Amazon disrupted brick and mortar retail, Uber disrupted the Taxi industry, and smart phones disrupted camera, calculator, and flashlight sales, Casper has done the same for mattresses.

Casper, an online mattress retailer, has been so effective at upending a $29 Billion industry, that other companies have quickly followed suit. And just last month, they took things to the next level by building their first brick and mortar store—except, at this one, you can’t buy a mattress.

You buy a nap instead.

Instead of designing their store like other mattress retailers, such as Mattress Firm, The Brick, or Ikea, they decided to create an experience, where the mattress was secondary. It’s called the Dreamery in New York City. Here’s how they describe it on their website,

At Casper, we want everyone to sleep better and live better. So we created The Dreamery, a magical place in NYC where you can rest and recharge whenever you want. Because when you snooze, you win.

Here’s how it works:

  1. Book a nap session: Choose a 45-minute time slot whenever you could use a boost. Walk-ins are welcome, too.
  2. Get some rest: Wind down in the lounge, change into pj’s, and lie down in your own Casper Nook—a perfectly private, quiet pod with an outrageously comfortable bed.
  3. Feel recharged: Embrace your post-nap pep. Freshen up and enjoy a coffee before taking on the rest of your day (or night).[i]

Do you see how the mattress is peripheral to the whole experience? The point is the nap, not the mattress. But what’s genius about this strategy is that they’re actually creating the ideal conditions for customers to fall in love with their mattresses, without having to box it up and ship it back to them if they’re not satisfied.

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5 Things I’ve Learned About Writing

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As much I enjoy writing, I never thought I’d be a published author in my thirties.

So to see my name on two published books, four eBooks, and another published book on the way is humbling. This is not a humble brag—I’m just seriously floored and surprised by the way that God has led my wife and I to this point. All glory be to God!

In my twenties I had a wonderful plan for my life.

I literally wrote out a plan until my wife and I were in our eighties. Several years later, am I ever glad that this wonderful plan didn’t come to pass because God’s ways are always higher, deeper, and better than ours. We unfortunately had to learn that the hard way post-Korea, which is another story for another time. You can read more about it here.

God’s ways are always higher, deeper, and better than ours.

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So to celebrate the one year anniversary of my book, No Silver Bullets, being on the bookshelves, I wanted to share 5 things I’ve learned about writing.

If God has placed a dream on your heart to write, I hope that this will be an encouragement to you.

1. Don’t write to go viral. Just write.

There’s no formula for going viral—even the best marketers haven’t cracked the nut. Sure, your article or book needs to be timely, it needs to hit a felt need, and it needs to be written well, but there’s that intangible “share-ability” nature to everything that goes viral that’s hard to figure out. In fact, a pursuit for the next viral article can cause you to chase rabbits and trends, rather than write on topics that you’re personally passionate about and have something to say on.

A pursuit for the next viral article can cause you to chase rabbits and trends.

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So stop obsessing over SEO hacks and keywords for your title, and instead focus on honing your writing skills. I’m not telling you to ignore SEO and keywords, since they do help the “share-ability” of your content. I’m just saying that it may not be the best way to spend your time as a writer. What’s most important is practice, since the only way to get better at writing is by writing.

What’s most important is practice, since the only way to get better at writing is by writing.

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2. Knowing God was J.I. Packer’s 9th book.

We love overnight success stories. When we see people pop, or their book go on the New York Times bestseller list, we get jealous—especially if we’ve never heard of them before. But when you dig deeper, most of these overnight success stories aren’t overnight success stories. J.K. Rowling’s original Harry Potter pitch was rejected twelve times, Beatrix Potter’s The Tale of Peter Rabbit was self-published, Madeleine L’Engles’ A Wrinkle in Time was rejected 26 times, and on and on it goes.

Don’t get caught up in hacks to get famous or to make your book pop. Like Dory in Finding Nemo, “Just keep swimming, just keep swimming, just keep swimming.”

Don’t get caught up in hacks to get famous or to make your book pop.

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The theologian and professor J.I. Packer is probably best known for his book Knowing God. It’s been a classic for over 40 years, one of the top 50 books that have shaped evangelicals, received a platinum book award from the Evangelical Christian Publishing Association, and has sold over one million copies. When Knowing God popped, I’m sure most people thought that Packer was an overnight success—unbeknownst to them, this was his ninth book!

Don’t give up. Just keep writing, just keep writing, just keep writing.

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