Daniel Im

Pastor + Author

Daniel Im

Dear (if you work for a church),

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Every week, I get the privilege to share what’s on my heart with our Beulah Alliance Church staff team. After writing this week’s letter, I felt led to share it more broadly, in hopes that it will encourage anyone and everyone who works at a church (regardless of whether you’re serving in a ministry or non-ministry role). Feel free to use it and adapt it for your context as you wish! Here it is:

Hey team,

It’s so easy to fall into the daily routines of our work, projects, and to-do lists that we forget why we do what we do. So, I hope the next few lines serve to encourage and remind you of the God-given calling we share by working here at ___________ (fill in the name of your church).

We aren’t organizing events for people to consume,

We aren’t delivering goods and services for people to buy,

We aren’t entering data for reporting, charts, and graphs,

We aren’t matchmaking people with one another because people are lonely,

We aren’t entertaining children and youth so that their parents can have some free time.

At ________ (fill in the name of your church), we are partnering with the Holy Spirit:

To awaken the sleepers, seekers, consumers, and disciples* in ___________ (your city) to the reality of this spiritual world we live in,

To help people experience and be transformed by God’s incredible and unconditional love for them, and

To join Jesus in His mission that He has graciously called all of us into.

And I am so grateful that we get to do this together.

Love you team,

*This specific phraseology is from a quadrant I wrote about in my book The Discipleship Opportunity: Leading a Great-Commission Church in a Post-Everything World.

If there’s no God…

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If there’s no God, then when it really matters, there’s no rule book and no umpire to make the call on who’s right and who’s wrong.

If there’s no God and we’re merely a sophisticated species of animal, then we have to do things the same way animals do. We have to fight.

If there’s no God, then the biggest, loudest, stubbornest player wins. We see this on the world stage. We see it in the school playground. We see it in our offices and our homes. And so any peace we enjoy is always brittle and often broken.

Is there any way we can say that there is such a thing as right and wrong, rather than just “the strongest wins”?

It’s in light of this that the Christmas story is good news, because what Christmas says is There is a God. There is a reference point. And therefore, there can be peace. – Sam Chan

If you’re missing peace in your life (or know someone who is), I want to invite you to read through this short 63 page book by my friend, Sam Chan.

The Missing Peace: How Christmas Brings the Calm We Crave

What To Do With The Consumers in Your Church

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What do you do with the consumers in your church?

Do you challenge them? Appease them? Or abandon them?

Here’s a video teaching that I did on this topic from my book, The Discipleship Opportunity: Leading a Great-Commission Church in a Post-Everything World.

If you would like to dig deeper into this topic, check out chapter 6 of The Discipleship Opportunity, where I unpack—not only what we can do with the consumers in our churches—but how we can preach and speak to them too.

2025 Writer of Colour Award for The Discipleship Opportunity

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On October 6, 2025, I was delighted to accept the Writer of Colour Award at The Word Awards for my latest book, The Discipleship Opportunity: Leading a Great-Commission Church in a Post-Everything World. As I was writing this book, the question burning in my heart, my soul, and my mind was how we could be more faithful to Jesus’ Great Commission in this post-everything world we’re living in. I’m so grateful to hear all the stories from the pastors and church leaders who have told me about the different ways this book has caused them to rethink and shift how they disciple, preach, and evangelize.

The Word Awards is an annual awards program hosted by The Word Guild to honour the best of Canadian Christian writing from the previous year.

Here’s a link to the press release.

Thank you for your support!

Our Congregations are Sheep (and sheep bite)

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We live in a consumeristic world. Consumerism is not just in the air that we breathe; it is the air that we breathe.

The implication of this is that we’ve all been shaped into perpetual consumers conditioned to expect comfort, convenience, and choice everywhere we go and in all that we do.

As a result, it’s no surprise that this ethos has also seeped into the church.

Just consider this powerful insight on this dilemma from Eugene Peterson’s Working the Angles: The Shape of Pastoral Integrity,

If I receive my primary social identity as a consumer, it follows that my primary expectation of the people I meet is that I get something from them for which I am prepared to pay a price. I buy merchandise from the department store, health from the physician, legal power from the lawyer. Does it not follow that in this kind of society my parishioner will have commercialized expectations of me? None of the honored professions has escaped commercialization, so why should the pastorate? This has produced in our time the opprobrious practice of pastors manipulating their ­so-called flocks on the same principles that managers use to run supermarkets.

The pastors of America have metamorphosed into a company of shopkeepers, and the shops they keep are churches. They are preoccupied with shopkeeper’s­ concerns— how to keep the customers happy, how to lure customers away from competitors down the street, how to package the goods so that the customers will lay out more money.

Gosh. No wonder it’s so easy to slip into viewing upset congregants as “customers,” and then as “shopkeepers” to become consumed with “shopkeeper’s­ concerns—how to keep the customers happy, how to lure customers away from competitors down the street, how to package the goods so that the customers will lay out more money.”

How dangerous this is.

When I was writing The Discipleship Opportunity, there was one chapter in particular that was both the easiest to write and the most convicting for me personally. It was the one where I addressed this spirit of consumerism in the church.

On the one hand, it was the easiest chapter to write because I’ve seen and experienced how the spirit of consumerism has infected and afflicted the church, first-hand. From the way people judge and evaluate our ministries and programs, to how critical people can be about coffee, to how some people can be more focused on our song selection and volume levels than on Jesus, and to the positive, negative, and passive aggressive emails that I get about my sermons, as a pastor it’s so easy to slip into the culturally expected role of being a “shopkeeper.”

On the other hand, writing this chapter was the most convicting because God helped me realize that as much as our congregation may act as “customers” and thereby try to force me into becoming a “shopkeeper” (which I am actually pretty good at doing because I have a lot of previous work experience doing just that), this is incredibly dangerous because it is pastoral malpractice. Our congregations aren’t customers—they are sheep. And as pastors, we aren’t shopkeepers—we are shepherds.

Our congregations aren’t customers—they are sheep. And as pastors, we aren’t shopkeepers—we are shepherds.
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If you view your congregation as customers, it’s easy to either adopt a philosophy where you act like Disney or the Ritz-Carlton, striving to meet their consumeristic needs at all costs, OR act like the Soup Nazi from Seinfeld and say—perhaps too often—”No soup for you!”

But the fact of the matter is that our congregation aren’t customers. They are sheep! And sometimes sheep bite.

Our congregation aren’t customers. They are sheep! And sometimes sheep bite.
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I don’t have any tattoos, but I do have lots of scars.

Early on, when I got my first scar bite from a fellow sheep (and this wasn’t when I was a pastor), my natural inclination was to get away from others and try to follow Jesus alone. But as it’s so clearly outlined throughout the Scriptures, we can’t actually follow Christ alone. And we can’t actually experience God’s love as he intends for us to unless we learn to love others. “Dear friends, if God loved us in this way, we also must love one another.” (1 John 4:11 CSB)

And as a pastor, as I have nursed and bandaged the many scar bites that I’ve received from the sheep that God has entrusted me to shepherd, I have many times wanted to throw and kick those sheep to the curb, yelling “No soup for you!!” In fact, that’s why I wanted to originally title the chapter “Screw the Consumers.” (In the end, my publisher won the discussion, and I went with their suggestion, “Challenging the Consumers.”)

But as I’ve reflected on our calling as Christians, and my calling as a pastor, I have realized that, as much as sheep might bite, we are called to shepherd and challenge the sheep who are in our care. To remind them of who they are in Christ. To remind them of our holy calling in Christ. And to remember that:

So, friends, let’s remember that our congregation aren’t consumers. They are sheep. And sometimes sheep bite. And thanks be to God that we have a great and good shepherd who promises to be with us as we lead the flocks that he has entrusted to our care (Psalm 23).

To dig deeper into this content, see chapter 6 of my book, The Discipleship Opportunity: Leading a Great-Commission Church in a Post-Everything World.